DOGFEST
KOKANEE FREERIDE CLUB SERIES MASCOT MAYHEM
DJ EXPERIENCE
SKATE ZONE
PRO PHOTOGRAPHER SHOWDOWN  
BRAVE ART DEMO PARK
WORDS & STORIES
   

2007 News Releases

 

NEWS RELEASES - 2006 | 2007

FOR IMMEDIATE RELEASE

URBAN RAIL JAM COMES TO TOWN FOR A CALGARY STOMPEDE

TRIP FOR WHISTLER UP FOR GRABS, FEBRUARY 17, STEPHEN AVENUE

February 9, 2007 – Whistler, BC – Whistler is a mighty road-trip from Cow-town, and New York City is even further. For a little slice of both right in your own backyard, Calgarians can head to Stephen Avenue between 3:30 and 8:30pm on Saturday 17 February, where the “steeze” of the big mountain will meet the grit of Gotham's metropolis at the Old Spice Experience Rail Tour.

With New York's Union Square Street Session going down yesterday, it's clear the urban rail jam is in ascendance.   Old Spice has joined forces with Whistler's biggest festival to make sure the mountain takes it to the people with the cross-country launch of the Old Spice Experience Rail Tour.

Trucked-in snow, a custom-constructed rail, and the best home-town pro snowboarders will create the ultimate show as riders compete for the top prize – a cash purse to be peer-judged.

The tour will build momentum as it travels on to Montreal's Berri Square on 24 February and Toronto's Dundas Square on 3 March, before culminating in the Old Spice Snowboarding Classic in Whistler at the TELUS World Ski & Snowboard Festival.

Visitors to the tour can enter the Old Spice Experience Contest from 3:30pm, by stomping down to the rail jam and checking out the action while the pros are warming up, and earn a chance to WIN the ultimate snowboarding trip for two to Whistler, BC during the TELUS World Ski and Snowboard Festival.  

The final showdown takes place between 6:30pm and 8:30pm.

Participating pro-riders have been hauling prize money from rail jams and competitions from Whistler to Nakiska this winter. Featuring Geoff Brown, Dwayne Wiebe, Ryan Hall, Kevin Griffin, Todd Williamson, Tyler Trafford, Dustin Crave, TJ Schneider, Nash Lajeunesse, Jed Anderson, Paul Gonzalez, Kael Hill and Tanner Davidson, the star-power will be blinding.

For more information on the Old Spice Experience Rail Tour visit www.experienceoldspice.ca .

The TELUS World Ski & Snowboard Festival is produced by Watermark Communications, a Whistler sports & entertainment marketing company , and  presented in partnership with Tourism Whistler and Whistler Blackcomb. Celebrating its twelfth year as the largest annual winter sports and music festival in North America, the TELUS World Ski & Snowboard Festival is a high-octane 10 day and night showcase of the best of snowsports, music, arts and mountain life.   Featuring major professional ski and snowboarding competitions, the largest free outdoor concert series in Canada, the legendary Pro Photographer and Filmmaker Showdowns, and many more unique art and cultural showcases, the Festival is the ultimate wrap party.   For information on the 2007 TELUS World Ski and Snowboard Festival , this year from April 13-22, visit whistler2007.com

Schedule:  
3:30pm - Take the Old Spice Experience Training and enter to WIN a trip for 2 to Whistler during the TELUS World Ski & Snowboard Festival
3:30pm - Athlete warm-up
3:30pm - DJ begins to spin.
6:30pm -  Old Spice Rail Jam finals get underway
8:30pm - Old Spice Rail Jam winner announced!

 

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Contact:
Contest Information: please visit originalsnowboardart.com

Festival Information: please visit whistler2007.com

Media Inquiries:
Lisa Richardson
Communications Manager

Watermark Communications Inc.
10-1006 Lynham Road
Whistler, BC
V0N 1B1
whistler2007.com
p. 604.938.3399 ext 21
f. 604 938 3398
lrichardson@watermarkinc.ca