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NEWS
RELEASES - 2006 | 2007
FOR IMMEDIATE RELEASE
URBAN RAIL JAM MISSION CRESCENDOES IN TORONTO
TRIP FOR WHISTLER UP FOR GRABS, SATURDAY
MARCH 3, DUNDAS SQUARE
February 27, 2007 – Whistler, BC – After
stompeding into the heart of Calgary on Saturday 17, then grinding
out in downtown Montreal on Saturday 24, the Old Spice Experience
Rail Tour is about to take it to the rails in downtown Toronto
on March 3.
Old Spice has joined forces with Whistler’s biggest festival
to bring the mountain to the masses with the cross-country launch
of the Old Spice Experience Rail Tour.
From 3:30 until 8:30pm on Saturday 3 March, Dundas Square is the scene of the
showdown, where the “steeze” of the big mountain meets the streetscape
of Toronto’s Dundas Square.
Trucked-in snow, a custom-constructed rail, and the best pro snowboarders will
create the ultimate show as riders compete for the top prize – a cash
purse to be peer-judged.
The tour will culminate with the Old Spice Snowboarding Classic in Whistler
at the TELUS World Ski & Snowboard Festival, April 13-22 2007.
Visitors to the Toronto chapter of the tour can take the Old Spice Experience
Training from 3:30pm, and earn a chance to WIN the ultimate snowboarding trip
for two to Whistler, BC during the TELUS World Ski and Snowboard Festival.
Participating pro-riders include Geoff Brown, Andrew Skelhorn, Andrew Rusk,
Jonathon Rusk, Morgan Parker, Nick Harlos, Brad Gauley, Corey Gallon, Aaron
Shapiro, Jeremy Cloutier, Kyle Lutes, Ryan Caesar, Mikey Walker, Tom Derry,
Steve Powling, Ryan Helstern, Brody P, Kevin Konnings, Matt Konnings, and Zach
Stone.
For more information on the Old Spice Experience Rail Tour visit www.experienceoldspice.ca
The TELUS World Ski & Snowboard Festival is produced by Watermark
Communications, a Whistler sports & entertainment marketing company, and
presented in partnership with Tourism Whistler and Whistler Blackcomb. Celebrating
its twelfth year as the largest annual winter sports and music festival in
North America, the TELUS World Ski & Snowboard Festival is a
high-octane 10 day and night showcase of the best of snowsports, music, arts
and mountain life. Featuring major professional ski and snowboarding
competitions, the largest free outdoor concert series in Canada with headliner
acts Stephen Marley, Toots and the Maytals, Finger 11 and Sam Roberts, the
legendary Pro Photographer and Filmmaker Showdowns, and many more unique art
and cultural showcases, the Festival is the ultimate wrap party. For information
on the 2007 TELUS World Ski and Snowboard Festival , this year from
April 13-22, visit whistler2007.com
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Contact:
Lisa Richardson
Communications Manager
Tel: 604 938 3399 x21
Email: lrichardson@watermarkinc.ca
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