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2007 FINALISTS:
(click their names to learn more about each finalist)

Pete Taras | Nick Hamilton
| Endre Lovaas

Jody Morris | Jeff Curtes

ENDRE LOVAAS
Home: Oslo, Norway


Occupation: Marketing Manager & Senior Photographer at Fri Flyt, the biggest Norwegian ski & snowboard magazine.
Education: Bachelor in Marketing and Economics

Photography career:
Borrowed a Nikon F4 from a friend in 1999, learned how to change film and switch lenses over the phone., then went off to shoot some friends. Actually some of the images turned out remarkably good, so I guess I got hooked, or at least encouraged to buy myself a camera and continue learning photography the hard way.

 

 

 

Only a couple of years later I went on a trip with Matchstick Productions in Norway, and the images got published in magazines all over the world. From there I sort of got recognized, but I have never had or never will have photography as a full-time job or posession. I am just to busy with my regular job for that. Shooting action sports is a small world with many photographers competing about a few pages of publishing space, so you either have to be really dedicated or really talented. I don“t consider myself as being neither talented or dedicated, I just like to be out there capturing the action with good friends.